{"product_id":"putty","title":"Putty","description":"\u003cp\u003ePutty 2026 is here. Every year, our brewers go the extra mile to create a Verdant DIPA that’s perfectly balanced yet bursting with flavour. This year’s brew is no exception. Expect juicy notes of mango, passionfruit, and peach, complemented by subtle hints of resinous pine. It's some journey!\u003c\/p\u003e\n\u003cp\u003eThis year, we’re celebrating individuality and self-expression, encouraging everyone to bring their true, authentic selves with a simple message:\u003cem\u003e Be Weird\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThe can art, animation and branding, designed by Craig Boylan, embody our ‘\u003cem\u003eBe Weird\u003c\/em\u003e’ message visually. Craig's style evolved from experimenting with 3D versions of Bauhaus posters, which led to his Baumann character and a toy-like, minimal style. For this project, Craig kept his Baumann character at the forefront and explored the idea that being weird is both an internal and external trait. This inspired him to examine the Baumann character's mind and imagine three different states: Contemplation, Projection, and the innermost state… WEIRD!\u003c\/p\u003e\n\u003cp\u003eYou can read more about Craig and his work on this year's Putty project in an interview \u003ca href=\"https:\/\/verdantbrewing.co\/blogs\/brewing-folk\/putty-2026-be-weird\" target=\"_blank\"\u003ehere\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Verdant Brewing Co Ltd","offers":[{"title":"Default Title","offer_id":39640726798397,"sku":"DIPA 112","price":42.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1960\/0337\/files\/Packshots_Jan_20_2026_from_Verdant_Brewing.jpg?v=1768986164","url":"https:\/\/verdantbrewing.co\/products\/putty","provider":"Verdant Brewing Co Ltd","version":"1.0","type":"link"}